Filling ad space between the entertainment is cool.
Making the entertainment is better.

Ford has always been the car of pioneers. It's why in 1922 Aloha Wanderwell used the Ford Model T to become the first person to drive around the world. It's also why, over 100 years later, we decided to do it all again. This time in the new all-electric Ford Explorer EV, driven by travel influencer, @LexieLimitless relying solely on charger points she finds along the way. The whole thing became an Amazon Prime documentary series.

Watch the trailer below, read more about it on Campaign Live,
and catch the full series here.

Role: Concept, series name, episodic outline and selection of key activities and story events.

The rest fully carried out by the immensely talented Florence P. Deary and Katy Edelsten at W+K, including the mammoth production that took over 200 days to film, spanned 6 continents and covered over 30,000km.