M&S wanted to sell slippers on Father’s Day. We wanted to push against sexist 'what are dads like' cliches we normally see…to sell slippers.

So we decided to change the face of fatherhood and show who dads really are in this day and age by subverting the stereotype.

This campaign helped bring their best sales yet for men's clothing at this time of the year - including an obscene amount of slippers.